MARK 128 Marketing Research and Forecasting

An introductory course to the purposes, methods and techniques of marketing research and the principles on which they are based.

Credits

3

Distribution

Career Training

Offered

6

Outcomes

1. Define marketing research
2. Explore the relationship between research and decision making
3. Apply the steps of marketing research process on a project
4. Facilitate three types of research, including secondary, primary quantitative, and primary qualitative
5. Utilize research study findings to make viable marketing recommendations and decisions
6. Present research findings in both written and oral reports