MARK 111 Cyber Marketing/E-Commerce

This class researches business organizations that market and sell on the Internet and assesses the impact of e-commerce on business and consumers

Credits

5

Distribution

Career Training

Offered

5

Outcomes

1. Assess the added exposure entities gain via the Web
2. Review online auctions and research the legal and ethical issues associated with online business activities
3. Evaluate the risk and responsibility issues associated with such as spam and phishing, organized crime and terrorism, identity theft, and online payment fraud
4. Assess planning issues for electronic commerce

Field Based Experience

0