MARK 122 Advertising: Creation and Planning

This course explores planning aspects of promotional efforts and creation of effective advertising campaigns including student development of flyers, brochures, newsletters, direct mail packages and media releases

Credits

4

Distribution

Career Training

Offered

4

Outcomes

1. Demonstrate an ability to recognize advertising from other types of promotional mediums and clearly describe its role in strengthening branding objectives through Integrated Marketing Communications
2. Explain the social effects of advertising in society and the structure of the advertising industry
3. Identify and explain how a target market is determined, anticipate the influence of consumer behavior and how it shapes the direction, placement, and message included in advertising materials
4. Create and produce various purposeful examples of advertising and promotional materials as part of an advertising campaign, price them correctly based on the selected media format
5. Note the ethical ramifications of advertising and recognize regulatory restraints