MARK 101 Marketing Principles

This course introduces the student to the basic components of marketing goods and services with a focus on the following subject matter: basic consumer needs, creating and implementing a marketing strategy and the study of general marketing principles

Credits

5

Distribution

Career Training

Offered

1

Outcomes

1. Accurately define marketing and other related marketing terminology
2. Apply product development, branding strategies, pricing strategies and the organizational value of integrated marketing communication
3. Demonstrate the importance of ethical and social issues related to successful marketing practices, and the role of marketing within society and economic systems
4. Identify and explain the components of the marketing mix including the fifth element, people
5. Define organizational and consumer-based motivation and diagram decision-making processes, to include participants in the process, and apply this information when developing sustainable marketing strategies
6. Apply written and interpersonal communication skills via individual and team presentations, assignments and projects

Field Based Experience

0