MARK 209 Entrepreneurial Concepts

A relevant course looking at ways to start and sustain a small business, students apply techniques on how to maximize limited resources, plan for growth and remain profitable in today's economy. A detailed business plan as an individual project is completed.

Credits

5

Distribution

Career Training

Offered

2

Outcomes

1. Apply critical thinking skills to identify and evaluate entrepreneurial opportunities.
2. Apply product development, branding strategies, pricing strategies, and the organizational value of integrated marketing communication.
3. Demonstrate the importance of ethical and social issues related to successful marketing practices, and the role of marketing within society and economic systems.
4. Identify and explain the components of the marketing mix including the fifth element, people.
5. Define organizational and consumer-based motivation and diagram decision-making processes, to include participants in the process, and apply this information when developing sustainable marketing strategies.
6. Apply written and interpersonal communication skills via individual and team presentations, assignments, and projects.

Field Based Experience

0