MARK 202 Introduction to Strategic Marketing

This course delves deeper into marketing strategies enabling students to identify and minimize the effect of competitive forces. Organizational strategic planning efforts to communicate products and services are explored

Credits

4

Distribution

Career Training

Offered

6

Outcomes

1. Recognize the benefits of planning and controlling integrated marketing communication (IMC) programs
2. Establish communications objectives that will guide IMC promotional plan development
3. Utilize a "SWOT" analysis model to become more competitive in the marketing environment
4. Explain the concept of societal marketing and the benefit organizations gain by engaging in societal marketing
5. Explore marketing strategies, including the Michael Porter’s five-force model, initiatives, and programs designed to build and sustain a competitive market advantage
6. Distinguish successful methods of communicating with customers

Field Based Experience

0