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Marketing and Business Management

6 quarter AAS

This program offers a combinations of hands-on, hybrid, and online courses. See course descriptions for more information.

Program Description:

Students prepare for careers in sales, advertising, merchandising, customer service, market research, business and management, and public relations. When available, work-based learning activities provide students with the opportunity to work in Puget Sound businesses. Major projects allow students to apply competencies such as preparing formal business plans, performing research studies, and developing advertising campaigns. This program also provides extended learning opportunities to persons previously or currently employed in these and related professions.

For program costs and fees refer to the catalog TUITION AND FEES PAGE.

Program Learning Outcomes:

  1. Recognize the marketing mix of an organization and develop a strategic marketing plan designed to capture the interest of and motivate the target market
  2. Analyze an organization's strengths, weaknesses, opportunities, and threats from a marketing and organizational perspective
  3. Demonstrate professional written and interpersonal communication skills that will enable them to collaboratively interact with customers, employees and suppliers
  4. Craft a comprehensive business plan to assist the business clarify their vision, to secure financing, and to gain business partners and suppliers
  5. Apply practical management decision-making tools and techniques to various types of business issues, both simulated and real-world as shared by community businesses
  6. Apply relationship management methods using best leadership practices gained from exposure to leadership theories and styles desired by successful organizations
  7. Recognize the management functions of planning, organizing, leading and controlling
  8. Evaluate organizational structures focused on strategic, tactical and operational areas with a global and ethical perspective
  9. Strategically plan for staffing requirements using appropriate employee talent recruitment and retention methods
  10. demonstrate heightened self-awareness and an ethical leadership style expected by organizations in the industry
  11. Recognize, weigh, analyze risk associated with business including transactions, form of business, intellectual and privacy rights, human resources, and ethical ramifications; they will identify when to seek legal assistance when appropriate
  12. Interpret financial data and use it to make informed decisions about the operating performance and financial position of a company