CMST& 102 Introduction to Mass Media
This course critically examines core issues in the relationship between media and society, including news and entertainment media in print, electronic and digital format. Through readings, viewings, research and discussion, we examine the historical, cultural, political and economic contexts of media industries, representations and audiences.
Prerequisite
Placement or ENGL 091
Distribution
General Education
Outcomes
- Identify the major mass media industries. Identify key people and events in the evolution of those industries
- Define the concepts of media convergence and concentration of ownership. Describe how they are changing the structure of today's media. Describe the operations of media-related industries such as advertising, PR and journalism
- Describe how the form of a mass medium can affect its content. Critically evaluate mass media forms and content and their role in constructing social reality
- Use technology to research and produce quality work with attention to detail and required format
- Understand basic information literacy and research techniques and basic documentation techniques
- Complete and submit work in a timely fashion by assigned deadlines.
- Analyze ethical issues that evolve from the interaction of individuals, politics, mass communications and popular culture
- Know the First Amendment to the US Constitution. Describe some conflicts between the abstract ideal and the realities of the 21st century media environment
- Critically view a video presentation and summarize the messages contained in its words and images
- Use an online database to locate reliable information about a specific topic
- Write an essay that includes a clear thesis statement defended by a logically presented argument supported by information gleaned from reliable sources. Use MLA-style conventions for citing sources
- Contribute to discussion forums, concisely presenting their own ideas while demonstrating respect for the experience and opinions of classmates